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Author
Language
English
Description
"Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards" Tsedal Neeley is an associate professor in the Organizational Behavior Unit at Harvard Business School.
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley...
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