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Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling...

If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.

"The information world has undergone drastic changes since the publication of the 3rd edition of The Oxford Guide to Library Research in 2005, and Thomas Mann, a veteran reference librarian at the Library of Congress, has extensively revised his text to reflect those changes. This book will answer two basic questions: First, what is the extent of the significant research resources you will you miss if you confine your research entirely, or even primarily,...

"A fascinating exploration of the mysteries ignited by DNA genealogy testing—from the intensely personal and concrete to the existential and unsolvable." —Tana French, New York Times–bestselling author
You swab your cheek or spit in a vial, then send it away to a lab somewhere. Weeks later you get a report that might tell you where your ancestors came from or if you carry certain genetic risks. Or, the report could...

This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources,...

"An original account of willful ignorance and how this principle relates to modern probability and statistical methods Through a series of colorful stories about great thinkers and the problems they chose to solve, the author traces the historical evolution of probability and explains how statistical methods have helped to propel scientific research. However, the past success of statistics has depended on vast, deliberate simplifications amounting...

200,000 years ago we took our first steps in Africa. Today there are seven billion of us living across the planet. How did our ancestors spread from continent to continent? This is a global detective story, featuring the latest archaeological discoveries and genetic research. On each continent, we track down the earliest members of our species, Homo sapiens. Who were these First Peoples? What drove them to the ends of the earth?

Mary W. George is acting head of reference and senior reference librarian at Princeton University Library. She is the coauthor of Learning the Library: Concepts and Methods for Effective Bibliographic Instruction. To do solid academic research, college students need to look beyond the computer search engine. This short, practical book introduces students to the important components of the information-seeking process. The Elements of Library Research...