New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leader's face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage,...

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--

One fateful day in 1996, upon discovering that five freight cars' worth of glittering corn have reaped a tiny profit of $18.16, young Forrest Pritchard undertakes to save his family's farm. What ensues—through hilarious encounters with all manner of livestock and colorful local characters—is a crash course in sustainable agriculture. Pritchard's biggest ally is his renegade father, who initially questions his son's career choice and eschews

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Whether picture book or novel, fiction or nonfiction, writing for a young audience is about establishing a connection with the young people who read your work. To create that connection with your young readers, you need an understanding of the fundamental elements of a children's story and the craft of writing. This book will show you how to create stories that will inspire and educate young readers, and meet the needs of your publishers. From learning...

"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will...