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1) Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World
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Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they're profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This...
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"Focuses on creating powerful logo designs and answers the question, 'What makes a logo work?' In the first half of this book, the authors provide a step-by-step explanation of the logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces;...
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A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations.
The Designer's Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail...
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From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us.
Graphic designer Sean Adams...
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From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings...
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Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers-those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep...
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