"This wise and entertaining guide by one of the great editors of our time offers timeless tools for making meaning clear. Refresh your writing. Unravel convoluted sales talk written to deceive. See through political campaigns erected on a tower of falsehoods. Fake news is but one of the pimples of a literate civilization under siege. Slovenly English! Billions of words come at us every day with unimaginable velocity and shriveled meaning, in social...

Draws on groundbreaking research in computational linguistics to explain what language choices reveal about feelings, self-concept, and social intelligence, in a lighthearted treatise that also explores the language personalities of famous individuals.

"The story of how we got from he and she to zie and hir and singular they. Like trigger warnings and gender-neutral bathrooms, pronouns are suddenly sparking debate, prompting new policies in schools, workplaces, even prisons, about what pronouns to use. Colleges ask students to declare their pronouns; corporate conferences print nametags with space for people to add their pronouns; email signatures sport pronouns along with names and titles. Far...