Catalog Search Results
1) How to Make Money in a Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
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Description
We are in a recession.
(Not officially, but it is not looking good.)
Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have lost more than 50% of their total value since their respective highs back in November 2021.
But where there is chaos, there is opportunity.
Google and Amazon both came out of the dot-com bubble in the 90s. And Uber, Spotify, Airbnb, Square, and dozens of other next-gen technology companies were founded...
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Description
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Most people believe Category Design is who-ha, malarkey, and/or B.S.
And you can't blame them, really. There are over 50,000 marketing books, 30,000 business strategy books, and 20,000 entrepreneurship books on Amazon.
Most of them say similar things, and most of these teachings...
Author
Language
English
Description
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Human beings are not brands.
Listen closely...
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that...
Author
Language
English
Description
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
The COVID-19 pandemic has opened the door for radical innovation-specifically in the work-from-home category. But the opportunities "at home" go far beyond just work.
• Home is a schoolhouse.
• Home is a gym.
• Home is a restaurant.
• Home is a television or podcast studio.
•...
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If your career starts at 25, and the average retirement age is 65, and each role (each "swing") is roughly a 5-year journey, that's 8 trips to the plate and then you're done.
Whatever you accomplish for yourself in those 8 trips-whether it be playing a meaningful role in a company, building your own, mentoring others, making a meaningful contribution to society, achieving your own definition of financial freedom, etc.-defines the totality of your...
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English
Description
Most entrepreneurs and business strategists believe Cirque du Soleil created something new by doing what had come before in new & different ways.
But that's not really what happened.
The untold story of Cirque du Soleil reveals the importance of staying focused on creating a different future (rather than competing over the past).
These Category Creators are missionaries who impatiently see the way the world could be. They are creating the future....
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