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This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers...
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Ideal for inspiring marketers, artists, teachers, and anyone who needs fresh ideas for work and home, Jump Start Your Brain helps readers crank up both their cranium and career. Featuring smart and creative methods for providing better leadership, igniting sales and marketing, and realizing dreams with breakthrough innovations, this book teaches time-tested practices that generate creativity and innovation. Relying on the latest research, the author...
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Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas-and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation...
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