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Author
Language
English
Description
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more...
Author
Language
English
Description
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:
The language of type
Space and type
Typographic unity
What makes readers respond
Type...
Author
Language
English
Description
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.
This pioneering work provides designers, art directors, professors, students, and more with a unique approach to successful, persuasive design. Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes...
Author
Language
English
Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
•Researching your client and your audience
•What makes an ad successful
•Getting the audience's attention in a crowded marketplace
...
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