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Author
Language
English
Description
Chapter 27 includes: What Does Public Relations Success Look Like? The Hungry Media - What Defines Media in Today's World? - How to Talk the Talk: Using Media to Offer Your Target Market Real Solutions - Determining What is Newsworthy: Creating Your Own News Public Relations Tactics - Engage! - Get the Most out of Positive Patient Experiences Selecting a Public Relations Agency or Independent Practitioner
Author
Language
English
Description
Chapter 28 includes: Identifying the Threat Be Prepared Respond Quickly and with Authenticity Anticipate To Avoid: Crisis Prevention and Preparation Creating a Communications Crisis-management Plan The Importance of a Trained Composed, and Prepared Voice A Global Audience: How Social Media Platforms have Shifted the Rules - Know Where You Sit - The Power of Video Crisis Response - Initial Response - Reputation Repair and Application of Lessons Learned...
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