Words that work : it's not what you say, it's what people hear
(Book)
Author
Published
New York : Hyperion, c2007.
Edition
1st ed.
Physical Desc
xxiii, 324 pages ; 25 cm.
Status
Redwood Campus
PE1431 .L87 2007
1 available
PE1431 .L87 2007
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Redwood Campus | PE1431 .L87 2007 | On Shelf |
More Details
Published
New York : Hyperion, c2007.
Format
Book
Edition
1st ed.
Language
English
Notes
Bibliography
Includes bibliographical references (p. [297]-301) and index.
Description
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
Citations
APA Citation, 7th Edition (style guide)
Luntz, F. I. (2007). Words that work: it's not what you say, it's what people hear . Hyperion.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Luntz, Frank I. 2007. Words That Work: It's Not What You Say, It's What People Hear. Hyperion.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear Hyperion, 2007.
MLA Citation, 9th Edition (style guide)Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear Hyperion, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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