Eventology : the science behind nonprofit fundraising
(Book - Paperback)

Includes bibliographical references.

Plain and simple, people donate to causes because they want to be part of something larger than themselves. They want to make a difference. In "Eventology", Darren Diess and Michelle Gilmore skillfully combine the art, science, and math of event fundraising to create a comprehensive resource guide to help you flawlessly execute a successful fundraising event and build long-term donor relationships that equate to sustainability for your cause. After reading "Eventology", you will come away with the skills to develop an iron-clad event plan, build an interdisciplinary winning team, leverage technoogy to measure effectiveness, implement innovative funding techniques, expertly engage sponsors, and create a tailored event experience to build deep and lasting commitments from your donors. -- back cover.