The content marketing handbook : how to double the results of your marketing campaigns
(Book)
Author
Published
Irvine, California : Entrepreneur Press, [2020].
Physical Desc
xxiii, 285 pages : black and white illustrations ; 23 cm
Appears on list
Status
Riverside Campus
HF5415 .B48 C66 2020
1 available
HF5415 .B48 C66 2020
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Riverside Campus | HF5415 .B48 C66 2020 | On Shelf |
More Details
Published
Irvine, California : Entrepreneur Press, [2020].
Format
Book
Street Date
2002
Language
English
Notes
General Note
Includes index.
Description
"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content"--,Provided by publisher.
Citations
APA Citation, 7th Edition (style guide)
Bly, R. W. (2020). The content marketing handbook: how to double the results of your marketing campaigns . Entrepreneur Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bly, Robert W.. 2020. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns. Entrepreneur Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bly, Robert W.. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Entrepreneur Press, 2020.
MLA Citation, 9th Edition (style guide)Bly, Robert W.. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Entrepreneur Press, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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