Contagious : why things catch on
(Book)

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Author
Berger, Jonah.
Published
New York : Simon & Schuster, c2013.
Edition
1st Simon & Schuster hardcover ed.
Physical Desc
viii, 244 pages : ill. ; 22 cm.
Status
On Shelf
Ashland Library
658.8342 BER
1 available
Redwood Campus
HF5415.153 .B46 C66 2013
1 available

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LocationCall NumberStatus
Ashland Library658.8342 BEROn Shelf
Redwood CampusHF5415.153 .B46 C66 2013On Shelf

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Contributor biographical information
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Subjects

LC Subjects
Consumer behavior.
New products.
Popularity -- Economic aspects.

More Details

Published
New York : Simon & Schuster, c2013.
Format
Book
Edition
1st Simon & Schuster hardcover ed.
Language
English

Notes

Bibliography
Includes bibliographical references (p. [215]-233) and index.
Description
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

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Citations

APA Citation, 7th Edition (style guide)

Berger, J. (2013). Contagious: why things catch on (1st Simon & Schuster hardcover ed.). Simon & Schuster.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Berger, Jonah. 2013. Contagious: Why Things Catch On. Simon & Schuster.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Berger, Jonah. Contagious: Why Things Catch On Simon & Schuster, 2013.

MLA Citation, 9th Edition (style guide)

Berger, Jonah. Contagious: Why Things Catch On 1st Simon & Schuster hardcover ed., Simon & Schuster, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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