But What If We're Wrong?

Part foreign affairs discourse, part humor, and part twisted self-help guide, this book takes the reader from America to Iceland to India in search of happiness, or, in the crabby author's case, moments of "un-unhappiness." The book uses a mixture of travel, psychology, science and humor to investigate not what happiness is, but where it is. Are people in Switzerland happier because it is the most democratic country in the world? Do citizens of Singapore...

Levitt and Dubner take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally-- to think, that is, like a Freak. Whether your interest lies in minor lifehacks or major global reforms, you'll learn to put away your moral compass, think like a child, and discover how incentives rule our world. The New York Times bestselling authors of Freakonomics offer a blueprint for an entirely new way...

Economist Steven D. Levitt and journalist Stephen Dubner explore the hidden meanings behind how economics make the world operate.

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman's

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...