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(0)HighBridge Audio (Firm)
Author
Publisher
HighBridge [a division of] Recorded Books
Pub. Date
℗2017
Language
English
Description
An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.