Malcolm Gladwell

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers....

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers....

Learn how to use surprises, guessing games, and suspense to invite readers into your story.

Malcolm breaks down the strengths of some of his favorite writers: Lee Child, David Epstein, Michael Lewis, and Janet Malcolm.

The interview is the critical foundation for developing character in nonfiction. Malcolm teaches you how to conduct an interview to uncover what is uniquely interesting about your subject.

Using a New Yorker article he wrote about a company testing out a new drug, Malcolm demonstrates how to employ jargon to hook your readers.

Learn how Malcolm uses sentence length and punctuation to guide readers through a sophisticated idea.

Learn Malcolm's advice for aspiring writers, including how to launch and maintain your career as a professional writer.

Once your story is published, the world will respond. Learn Malcolm's tips for promoting your work, dealing with critics, and what to do when readers misinterpret your intent.

Malcolm shares his guiding principles to uncovering a good idea for a story through research.