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Author: Iyengar, Sheena
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Art of choosing
Author
Iyengar, Sheena
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English
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BF611 .I94 A78 2011
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Description
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Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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